Experiential Design / Spatial Design / Event Production
Los Angeles, California | 2025 | Analog Events | Completed Project
Los Angeles, California | 2025 | Analog Events | Completed Project
For the Los Angeles launch of KATSEYE’s Beautiful Chaos, I contributed to the design and production of an immersive fan experience inspired by the atmosphere of an American tailgate party.
The concept reinterpreted the traditional pre-game gathering through KATSEYE’s visual identity, creating a playful and highly social environment where fans could celebrate the album together. The experience combined branded installations, food and beverage, interactive moments, entertainment, and photo opportunities, transforming the tailgate format into a contemporary music and lifestyle experience.
My role focused on spatial design, experiential development, production coordination, and on-site execution, ensuring that the concept translated into a cohesive and engaging physical environment for the launch.
