Experiential Design / Event Design / Immersive Environments
Los Angeles, California | 2020 | Moment Factory + Analog Events | Completed Project
Los Angeles, California | 2020 | Moment Factory + Analog Events | Completed Project
For the launch of Halsey’s album Manic at Capitol Records in Los Angeles, I worked in collaboration with Moment Factory and Analog Events to develop an immersive and theatrical fan experience inspired by the atmosphere of a colorful carnival.
The experience began in a completely white and minimal environment, creating a sense of anticipation and mystery. When Halsey made her entrance, the space transformed through lighting, color, and visual elements into a vibrant and playful celebration, reflecting the energy and visual identity of the album.
The project combined spatial design, lighting, immersive media, and event production to create a strong emotional transition and a memorable experience for fans. My involvement focused on the development of the environment and the coordination of its design and production.
