Experiential Design / Spatial Design / Event Production
Los Angeles, California | 2024 | Analog Events | Completed Project
Los Angeles, California | 2024 | Analog Events | Completed Project
For the launch of Olaplex Bond Shaper, the brand’s first product specifically designed for curly hair, I contributed to the design and production of an immersive brand experience tailored to the curly-hair community.
The concept transformed the venue into a contemporary, salon-inspired environment where creators, professionals, and consumers could discover and experience the product together. Live demonstrations, product displays, hospitality, and content-creation opportunities were seamlessly integrated into the space, encouraging authentic interaction rather than a traditional staged product launch.
My role focused on translating the brand strategy into a cohesive physical experience, contributing to spatial design, experiential development, production coordination, and on-site execution. The launch generated millions of organic social impressions and earned media coverage across major beauty outlets.
